I just added a new category to Walffle called “Black Hat”. Black hat marketing is the opposite of everything I’ve been teaching you so far (aka white hat). White hat is the type of internet marketing generally accepted by most people and is considered “moral.” Black hat, on the other hand, can be considered many things, such as immoral, dirty and unfair, but that’s for you to decide. I am not advocating anything, only sharing the information.

Many people believe that black hat marketing is the only true way to market. Why? Because there are many tactics and new and interesting ways of looking at things. There is also less saturation or less people using these techniques. Personally I find them ingenious.

I will try and keep all things I feel are black hat under the “Black Hat” category and all the white hat stuff under “Internet Marketing”. Stay tuned.